Why Did Colgate Make Chili Pepper Ice Cream?

Posted by on Jul 23, 2014 in Blogs | 0 comments

Colgate is a famous American oral hygiene company that manufactures many of the toothpaste and toothbrush products we use.  Recently, Colgate has come out with a toothpaste, Colgate Sensitive Pro-Relief, which is aimed to relieve the most bothersome of tooth sensitivity pains.  It is advertised to “fix tooth problems at the source” by targeting dentin tubules of teeth.  In order to prove just how effective Colgate’s Sensitive Pro-Relief toothpaste is, the company employed a culinary research and contemporary food design company to create some very interesting ice cream flavors.

This event encouraged participants to create bizarre ice cream flavors using unique ingredients like chili peppers, hot sauces, vinegar, and violet syrup.  Why?  Heat, cold, sweetness, and acidity are all known to trigger tooth sensitivity, and Colgate decided that the best way to show how tooth sensitivity can happen to anyone was to organize an ice cream making event! Participants were able to create custom ice creams using liquid nitrogen and any combination of ingredients.  Afterwards, participants were told to apply the Sensitive Pro-Relief toothpaste and then eat/drink whatever triggers their own tooth sensitivity issues.

Tooth sensitivity is a relatively common oral health problem and can occur for a variety of reasons.  Some of the most common causes of sensitivity range from brushing with too much force to a symptom of gum disease.  When you brush your teeth with too much force, the protective layers of teeth become worn down.  As a result, hollow tubules that lead to dental nerves become exposed leading to that familiar sharp pain.  A characteristic of gum disease is receding gums.  When the roots of teeth become exposed as a result of gum disease, this can also cause sensitivity.  The best way to know for sure what is exactly causing your tooth sensitivity is to visit your dentist.

You can treat minor tooth sensitivity issues at home by using soft-bristled toothbrushes, avoid over-brushing, or use a special toothpaste like Colgate Sensitive Pro-Relief to sooth exposed nerve endings in the tooth.  Your dentist may apply a fluoride varnish to also effectively cover the exposed nerve endings.

Feel free to contact Drs. Ali & Ali and the caring team at Wellesley Dental Group if you have any thoughts or concerns; they will be happy to answer your questions! Contact us today at 781-237-9071or smile@wellesleydentalgroup.com to set up an appointment and consultation.

Sources:

http://www.psfk.com/2014/06/colgate-bompas-parr-toothpaste.html#!beplq2

http://www.bbcgoodfood.com/prorelief/win.html

http://www.dentistrytoday.com/videos/video/428

http://www.everydayhealth.com/dental-health/10-biggest-causes-of-tooth-sensitivity.aspx

Image credit: http://cdn.psfk.com/wp-content/uploads/2014/06/eaa254bc-d4ac-41ad-8075-854bf00da32b.jpg

 

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